DVRs
Research shows that owners of digital video recorders (DVR) like Tivo actually pay more attention to ads because they concentrate intensely to identify the end of the ads. As a result, certain kinds of ads work well when targeted at DVR users. So if you see more of these kinds of ads in the future, you'll know why.http://www.economist.com/business/displaystory.cfm?story_id=12607059
